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Case Study: Safeguard Pay

Website Design & Development

Project Overview

Safeguard Pay is a global payroll solution that helps organizations manage, accelerate, and scale payroll operations worldwide. Leveraging a global network of local payroll experts, partners, and an agile platform, Safeguard Pay ensures accurate, compliant, and timely pay with every cycle while delivering a seamless client experience. Cognits worked on the Safeguard Pay website project, which went live shortly before Safeguard Global’s enterprise payroll division—including Safeguard Pay—was acquired by Deel, effective March 11, 2025.

Services used

Website Design and Development

The Problem

As a newly established entity branching out from Safeguard Global, Safeguard Pay required a robust website to support its independent identity serving enterprise global customers. The project demanded the creation of a 250-page site that would:

1. Ensure a smooth transition while preserving SEO rankings for both Safeguard Global and Safeguard Pay.

2. Reflect a newly crafted brand identity.

3. Support their account-based marketing (ABM) strategy by prioritizing high-value pages and engaging visuals.

The challenge was to deliver this large-scale website on a tight timeline without compromising quality, functionality, or brand alignment.

The Solution

We designed and developed a stand-alone website for Safeguard Pay using a modern, scalable tech stack. Key highlights of our approach included:

1. Brand-Driven Design: Translating newly created brand guidelines into a cohesive design system, ensuring the website reflected the new identity effectively.

2. Enhanced User Experience: Prioritizing high-traffic pages and producing 10 unique new pages, incorporating dynamic visuals, and creating 3 videos that highlight the brand’s innovative products and technology.

3. SEO & Transition Planning: Implementing a detailed SEO strategy and URL redirect plan to preserve search engine rankings and maintain site authority during the transition.

“Developing a new website was a major initiative and a top priority for us, so its success was non-negotiable. Partnering with Cognits proved to be an excellent decision. They not only understood the complexity of our needs but also brought our new brand to life with an engaging, modern design. Their team was collaborative, highly responsive, and delivered results within our tight timeline.”

Jeramie Heflin

VP of Marketing, Safeguard Pay

Outcomes

Delivered the site migration from Contentful to Sanity without issues or risks.
Site was launched on time and on budget, meeting the client expectations.
SEO performance results launched with 92/100 score for mobile and desktop.

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