Safeguard Pay is a global payroll solution that helps organizations manage, accelerate, and scale payroll operations worldwide. Leveraging a global network of local payroll experts, partners, and an agile platform, Safeguard Pay ensures accurate, compliant, and timely pay with every cycle while delivering a seamless client experience.
Website Design and Development
As a newly established entity branching out from Safeguard Global, Safeguard Pay required a robust website to support its independent identity serving enterprise global customers. The project demanded the creation of a 250-page site that would:
1. Ensure a smooth transition while preserving SEO rankings for both Safeguard Global and Safeguard Pay.
2. Reflect a newly crafted brand identity.
3. Support their account-based marketing (ABM) strategy by prioritizing high-value pages and engaging visuals.
The challenge was to deliver this large-scale website on a tight timeline without compromising quality, functionality, or brand alignment.
We designed and developed a stand-alone website for Safeguard Pay using a modern, scalable tech stack. Key highlights of our approach included:
1. Brand-Driven Design: Translating newly created brand guidelines into a cohesive design system, ensuring the website reflected the new identity effectively.
2. Enhanced User Experience: Prioritizing high-traffic pages and producing 10 unique new pages, incorporating dynamic visuals, and creating 3 videos that highlight the brand’s innovative products and technology.
3. SEO & Transition Planning: Implementing a detailed SEO strategy and URL redirect plan to preserve search engine rankings and maintain site authority during the transition.